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Published on March 22nd, 2011 | by Rahel Bailie


Transaction Flows

There may be an information architect or transaction designer on your team who does transaction flows, but if you are a team of one, then you may be called upon to create transaction flows. Transactions have lots of content to them.  There is not only the content that exists during a successful transaction, there is content for each transactional state. This includes error messages and content for alternate flows. The content is captured in a content matrix, where the content for each transactional state is detailed.

The advantage of knowing about transactions flows as a deliverable is twofold. First, you can use this to track transactional states and the related content flow. Second, if you don’t have a team backing you up, you’ll be able to create your own transaction flow in order to document your content needs.

Todd O’Neill of Doing Media contributes a sample of a transaction flow for an ecommerce site.



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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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