Published on March 15th, 2011 | by Rahel Bailie1
Current State Analysis – Stakeholder Interview Protocol
I’ve often said that content strategists are the management consultants of content. In fact, many of us are consultants, and before we launch into the series of deliverables that deal with the content itself, we begin with the analysis phase. Standard consulting practices include a gap analysis: what is the current state, what is the desired future state, then determine how to fix the gap so that current state can transition to future state.
Kevin P. Nichols, a long-time content strategist whose practice leadership has influenced numerous organizations, has contributed a Current State Analysis – Stakeholder Interview Protocol to our deliverables series.
This protocol acts as a guideline for how to conduct interviews to understand the types of content each business unit handles, what their processes are, and whether their content is working for them or requires an upgrade.