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Published on March 15th, 2011 | by Rahel Bailie


Current State Analysis – Stakeholder Interview Protocol

I’ve often said that content strategists are the management consultants of content. In fact, many of us are consultants, and before we launch into the series of deliverables that deal with the content itself, we begin with the analysis phase. Standard consulting practices include a gap analysis: what is the current state, what is the desired future state, then determine how to fix the gap so that current state can transition to future state.

Kevin P. Nichols, a long-time content strategist whose practice leadership has influenced numerous organizations, has contributed a Current State Analysis – Stakeholder Interview Protocol to our deliverables series.

This protocol acts as a guideline for how to conduct interviews to understand the types of content each business unit handles, what their processes are, and whether their content is working for them or requires an upgrade.

Current State Analysis – Stakeholder Interview Protocol (PDF)


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

One Response to Current State Analysis – Stakeholder Interview Protocol

  1. Pingback: Are You Content Strategy Material? | MindTouch, Inc Blog

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