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Published on March 8th, 2011 | by Rahel Bailie


The Content Review: A Content Quality Scorecard

If you’re familiar with heuristic reviews of websites, you’ll be right at home with the content review. It’s a way to look at a body of content and get a snapshot of the content strengths and weaknesses against the stated objectives. The review draws heavily from user centered design principles, starting with user personas and working through key scenarios.

Content strategist Kathy Hanbury shares her way of going about a content review, and producing a content usability scorecard.

The Content Review (Heuristic Review, Expert Review) and the Content Review sample report




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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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