Content classification and findability no image

Published on March 5th, 2011 | by Rahel Bailie

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Talking content strategy

At the Intelligent Content 2011 conference, Scott Abel did an interview with Rachel Lovinger and Rahel Anne Bailie about a couple of aspects of content strategy. In this 9:52 video, viewable on YouTube, we discuss a couple aspects of content strategy, including content findability and the content lifecycle.

Rachel and Rahel talk with Scott Abel

 


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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