Archives for the month "March 2011"

Content Workflow Diagram

March 29, 2011 · Posted in Content Strategies, Deliverables  

This content workflow example depicts a mid-to-large firm’s content workflow process for the publication of a new press release.

Transaction Flows

March 22, 2011 · Posted in Content Strategies, Deliverables  

Transaction flows need content documented for all transactional states.

Current State Analysis – Stakeholder Interview Protocol

March 15, 2011 · Posted in Content Strategies, Deliverables  

Sample of a stakeholder interview protocol for current state of a gap analysis.

The Content Review: A Content Quality Scorecard

March 8, 2011 · Posted in Content Strategies, Deliverables  

The content review is a measure of existing content quality against a set of heuristics, from which you can generate a content scorecard.

Talking content strategy

March 5, 2011 · Posted in Content classification and findability, Content Strategies  

Rachel Lovinger and Rahel Bailie tRachel Lovinger and Rahel Bailie talk content strategy with Scott Abel

The Content Brief

March 1, 2011 · Posted in Content Strategies, Deliverables  

The content brief is often the first deliverable on a content strategy project.