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Published on February 16th, 2011 | by Rahel Bailie

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New business needs means new content needs

It’s a mere couple of months away to the Confab conference in Minneapolis – May 9-11, 2011, to be exact – where my contribution will be to talk about how good products deserve good content. With my reputation as a content strategy who bangs the drum about content standards, genre analysis, and metadata, and speaking about it in an accessible way, I guess the topic is natural fit. For a sneak preview of my take on this topic, you can read my contribution to the Confab blog: Content Access Must Evolve with Business Needs.

The support center reps who expertly flip through their oversized binders crammed full of product content supplemented by sticky notes is a fast-dying stereotype. As software takes over the job of collective corporate memory, the delivery of content becomes as important as the content quality. Because no matter how awesome your content is, no one can use it if they can’t find it.

If you haven’t thought about attending Confab, now’s the time to think about joining us. We’d love to see you there!


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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