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Published on October 11th, 2010 | by Rahel Bailie

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Digital interaction and content strategy: a winning combination

The connection between user experience and content is becoming clearer to many communities of practice, and it’s great to see that Johnny Holland Magazine is connecting the dots in the space of human-computer interaction. It’s Content Strategy Week at Johnny Holland, with five articles on different aspects of content strategy.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is also co-producer of Content Strategy Workshops, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy.



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