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Published on October 4th, 2010 | by Rahel Bailie


Most Influential Content Strategists Announced

This is an unabashed vanity post, as Mindtouch and Lavacon have included me among the top 25 content strategists, and was tagged for position #8. You may agree or disagree with their list – they explained that their measurement system included factors such as thought leadership, reach, influence, and so on – though there are a couple of people I was surprised weren’t on the list. Nevertheless, I was pleased to be included, and want to congratulate the others on the list.

Now, back to regularly-scheduled work.

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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