Published on October 1st, 2010 | by Rahel Bailie2
Creating a Content Strategy
My slides from the Lavacon conference keynote are now on SlideShare, here: http://www.slideshare.net/rahelab/creating-a-content-strategy-5334862
Content strategy is an exciting place to be. It’s an emerging field, still open to interpretations and possibilities. As an emerging area of practice, content strategy promises to change the landscape of our work in significant ways. The definition of content strategy continues to evolve as we develop better definitions of the components that come together to form the framework that will eventually become the body of knowledge. So while single-sourcing or DITA is not, of itself, a content strategy, a content strategy could very well include these concepts.
By asserting that content strategy is the intersection of business analysis, user experience, and content development, we are laying claim to a profound change in the way we treat content. And we expect no less from the organizations that content serves. When we treat content, instead of a drain, as a corporate asset, when we look at its untapped potential instead of its cost, when we think about content in terms of consumer and corporate benefit, we are looking at content through a strategic lens.