My slides from the Lavacon conference keynote are now on SlideShare, here: http://www.slideshare.net/rahelab/creating-a-content-strategy-5334862
Content strategy is an exciting place to be. It’s an emerging field, still open to interpretations and possibilities. As an emerging area of practice, content strategy promises to change the landscape of our work in significant ways. The definition of content strategy continues to evolve as we develop better definitions of the components that come together to form the framework that will eventually become the body of knowledge. So while single-sourcing or DITA is not, of itself, a content strategy, a content strategy could very well include these concepts.
By asserting that content strategy is the intersection of business analysis, user experience, and content development, we are laying claim to a profound change in the way we treat content. And we expect no less from the organizations that content serves. When we treat content, instead of a drain, as a corporate asset, when we look at its untapped potential instead of its cost, when we think about content in terms of consumer and corporate benefit, we are looking at content through a strategic lens.
- When technology is no longer disruptive, but confounding
- Content strategy and design thinking
- The Summer of DITA becomes The Autumn of…?
- Authoring in DITA: the good, the bad, and the sometimes ugly
- DITA Maps and the Real World
- A Standard for Exchanging Stories – Meet DITA Maps
- Holes in the Template: Piping content into the CMS
- To DITA or not to DITA: That’s a Good Question – Part 2
- To DITA or not to DITA: That’s a Good Question – Part 1
- DITA: Not Just for Technical Content
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience