My slides from the Lavacon conference keynote are now on SlideShare, here: http://www.slideshare.net/rahelab/creating-a-content-strategy-5334862
Content strategy is an exciting place to be. It’s an emerging field, still open to interpretations and possibilities. As an emerging area of practice, content strategy promises to change the landscape of our work in significant ways. The definition of content strategy continues to evolve as we develop better definitions of the components that come together to form the framework that will eventually become the body of knowledge. So while single-sourcing or DITA is not, of itself, a content strategy, a content strategy could very well include these concepts.
By asserting that content strategy is the intersection of business analysis, user experience, and content development, we are laying claim to a profound change in the way we treat content. And we expect no less from the organizations that content serves. When we treat content, instead of a drain, as a corporate asset, when we look at its untapped potential instead of its cost, when we think about content in terms of consumer and corporate benefit, we are looking at content through a strategic lens.
- The increasing relevance of ebooks and other epublications
- All I learned about book publishing comes from The Book
- Content Re-use and Narrative Flow
- 2012 in Review – a Content Strategy Retrospective
- Two weeks, four events, eight observations: insights from the conference circuit
- Content Inventories, Audits, and Analyses: All part of benchmarking
- Working on the City of Vancouver website
- Occupying a unique content strategy space
- Move over, Big Data. It’s time for Big Content.
- Setting a context for a content strategy vocabulary
- Content classification and findability
- Content development
- Content management
- Content strategy
- Information design and usability
- Professional development
- Social media
- User experience
Tagsaccessibility ann rockley books career development CMS content as asset Content convergence content lifecycle Content management content strategy convergence deliverables DITA Duo Consulting experience design Flash integration intelligent content interaction design Management marketing mentors open standards plain language politics processes Professional development ROI search section 508 single-sourcing Social media STC structured content syndication taxonomy TechCraft translation Twitter usability user-centered design user-generated content User experience value XML
- rahelab: @JRoTweeter It took me a while to figure out how to kill skype and lync but eventually I got rid of them ALL.
- rahelab: @georgebina It's not something I would do lightly - but sometimes you are just starting a topic and you realize it really needs steps.
- rahelab: @RayGallon @georgebina And I agree, acrolinx is too pricey sometimes. That is why I used it as an example only.
- rahelab: @RayGallon @georgebina think we're talking apples and oranges. I am talking editorial rules (eg "heard you are" vs "heard that you are").
- rahelab: Should be: prepping a Ppt deck. Am: reading teen fiction (bonding w granddaughter). Must be tired.