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Published on September 29th, 2010 | by Rahel Bailie

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Talking about Content Strategy

Want to hear more about content strategy?

LavaCon 2.0: The Conference on Digital Media and Content Strategies – Sept 29-Oct 2, 2010

I’m in good company, with Robert Rose, Mark Fidelman, and others speaking on various aspects of content strategy. It’s not just marketing content, it’s strategy for social content, technical content, and a whole lot more.

Localization World – Oct 6-8, 2010

At this conference, content strategy hasn’t even made it onto the map. My attempt at introducing it got as far as a place on a panel for Optimizing the Global Content Supply Chain. Hey, it’s a start.

Iceweb Conference – Oct 7-8, 2010

Billed as: Going beyond the browser and focusing on good content, engaging users, social networks, optimizing stuff and mobile solutions.┬áI wish I were going to this, but can’t make that claim. Content strategist Karen McGrane will be there, though. And how cool would it be to go to a conference in Reykjavik?


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



One Response to Talking about Content Strategy

  1. Looking forward to seeing you at LocWorld next week!

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