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Published on September 21st, 2010 | by Rahel Bailie


Creating useful FAQ pages

Isn’t a FAQ page a little like the buggy whips built into horseless carriages before someone twigged that whips were meant for horses, not horsepower? FAQ pages were usually where you put information for how to use the product to overcome the fact the programmers couldn’t be bothered fixing it or the organization couldn’t afford the fix. But until we’re at the point where the FAQ page goes the way of the buggy whip, there will be a need to make FAQ pages useful. This topic may resonate for any organization whose FAQ page looks like the bedroom floor of a slothful adolescent. My article on the Content Marketing Institute site addresses ways to tidy up your FAQ pages and make them useful.

How to Create Useful FAQ Pages

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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