Archives for the month "September 2010"

Talking about Content Strategy

Upcoming content strategy events for fall 2010

The Web is Just an Output Channel

Content could be output to the Web, but it’s more likely to get output to the Web as simply one of the channels in a multichannel publishing environment.

Knowing content strategy means knowing content

Expanding my vocabulary to understand and incorporate alternate definitions for “content”.

Creating useful FAQ pages

My article on the Content Marketing Institute site addresses ways to tidy up your FAQ pages and make them useful.