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Published on October 16th, 2009 | by Rahel Bailie


Managing Your Online Brand: A Vancouver Workshop

It’s time for another workshop on the topic of promoting yourself and your professional brand with the responsible use of social media tools. If you haven’t gotten on the blogging bandwagon, don’t worry. Blogging is on its way out, replaced by microblogging and social media. Or is it? The music is not in the violin, the saying goes. Instead, the music comes from the way the musician plays the instrument, either eliciting the sweet strains of a symphony or cacaphonic screeching. The same applies to the social media tools you choose and use to network, advance your career, and connect with those who consume the content you publish.

The workshop in May was a great success. A friend had asked me to run a workshop because she felt she’d gotten so busy doing her work that when she looked up, there were all these new career “things” she was supposed to have kept up with, and she could use a crash course in how to figure all the pieces out. If you’re in that same boat and want to kick-start your public presence, for for yourself, your consultancy, or small business, I’ve put together an inexpensive, 1-day workshop that you can take this month.
The workshop is limited to a maximum of 16 participants, for maximum learning and interaction.

Date: November 7, 2009
Time: 8:30 to 5:00
Location: Downtown Vancouver
Cost: $120 per person (includes morning, afternoon refreshments)

Register by contacting Rahel Bailie.

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

2 Responses to Managing Your Online Brand: A Vancouver Workshop

  1. Teresa Goertz says:

    Hello Rahel,

    Long time no see!

    My sister, who lives in Vancouver, could use a workshop about how to dip her toe into social media to promote her company’s brand and product.

    Is your workshop geared mainly toward a personal brand?

    Please let me know.


  2. Rahel Bailie says:

    This workshop is suitable for professionals who run their own businesses – consultants, for example – and small businesses. The last workshop had several independent consultants, a communications professional who took her lessons back into two workplaces and did some great things with what she learned, two artists (a musician and a photographer), and a couple of professionals in “employee” situations. All said they got good value from the workshop.

    Hope that answers your question!

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