Archives for the month "October 2009"

Content strategy explained: two perspectives

October 25, 2009 · Posted in Content Strategy, Events, User experience  

nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form, discuss content strategy from quite different perspectives, yet there is an underlying similarity about this field of practice. In true content strategy form, the [...]

Naming the “other” type of content strategy

October 23, 2009 · Posted in Content classification and findability, Content Strategy  

Can the term “product lifecycle content strategy” be used to describe strategies for critical-path product content? Discuss.

Managing Your Online Brand: A Vancouver Workshop

October 16, 2009 · Posted in Social media  

Attend this Vancouver workshop on promoting yourself and your career with the responsible use of social media.

How to alienate customers and drive away prospects

October 5, 2009 · Posted in Content Strategy, User experience  

A content strategy anticipates the info users may need, and provides it in the best way. Here’s a how-not-to example.