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Published on September 22nd, 2009 | by Rahel Bailie

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Want to learn about content strategy?

Before 2010 rolls around, there’s still time to meet whatever goals you may have had to learn about content strategy, particularly the kind of strategy for critical-path product content.

  • October, New Orleans, LA: Lavacon
    A conference for techcomm managers and project managers, this year’s theme is professional and career development. If you sense a career change in your near future, or are out of a job and want to move to a field with a future, I’m presenting two sessions. One is on content strategy; the other is on managing your personal brand online.
  • October, webinar: Leveraging Content Assets on a Tight Budget
    Part of Aptara Corporation’s Thought Leader webinar series, you can learn how to align technology and processes with business goals, leverage existing content assets for better user experience, and creating an optimized content supply chain
  • November, Banff, AB, Canada: CANUX
    I’ll be presenting a case study at this 2-day Canadian User Experience workshop. If you attend, you’ll also get the infamous Kristina Halvorson, whose keynote my presentation follows
  • December, Boston, MA: Content Management Professionals Association Summit
    The theme of the trade association summit this year is open source standards. My presentation on “open source content” is a little different aspect of content strategy.
  • December, Boston, MA:  Gilbane Boston
    I’ll be moderating a panel discussion on Content Modeling and Information Architectures for Content Management, which is a critical aspect of content strategy.

If you can’t complete your professional development in the content strategy area during 2009, there will be multiple opportunities during 2010. Stay tuned!


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



2 Responses to Want to learn about content strategy?

  1. Rahel, um, I’m hoping that “infamous” wasn’t really the word you wanted to use, here… and if it was, maybe we need to have a conversation? 😉

    in⋅fa⋅mous
    –adjective

    1. disreputable, ill-famed, notorious. 2. disgraceful, scandalous; nefarious, odious, wicked, shocking, vile, base, heinous, villainous.

  2. Rahel Bailie says:

    Oh, yes, notorious as in widely-known, as in the type of straight-shooting talk of Judge Judy. (To wit, paraphrase from book: Good content costs a lot, you say? Yes, and just get over it.) However, if you prefer: inimitable, peerless, unique?

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