Comments on: Redefining content strategy http://intentionaldesign.ca/2009/06/11/redefining-content-strategy/ Content strategies for business impact Wed, 20 Jan 2010 01:04:27 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Richard Sheffield http://intentionaldesign.ca/2009/06/11/redefining-content-strategy/comment-page-1/#comment-2660 Richard Sheffield Fri, 12 Jun 2009 03:21:38 +0000 http://intentionaldesign.ca/?p=908#comment-2660 Hiya, I actually agree with you! For my group, 95% of the content we spend our time working on is support, application help, technical, and rates/pricing information. I never intended to imply that content strategy was all about marketing copy (or what I heard a consultant from Interwoven refer to today as "romance copy"). We give a lot attention to both and make it easy for users to jump back and forth between flashy product information for things they make not have, and detailed, task-oriented support information for products they are currently using. There are lots of use cases that have to be satisfied besides trying to force every visitor down the sales funnel :) Nice post! We actually should do more marketing than we do, it's just not our corporate culture to push as hard as we probably should in some cases. Hiya, I actually agree with you! For my group, 95% of the content we spend our time working on is support, application help, technical, and rates/pricing information. I never intended to imply that content strategy was all about marketing copy (or what I heard a consultant from Interwoven refer to today as “romance copy”).

We give a lot attention to both and make it easy for users to jump back and forth between flashy product information for things they make not have, and detailed, task-oriented support information for products they are currently using. There are lots of use cases that have to be satisfied besides trying to force every visitor down the sales funnel :) Nice post!

We actually should do more marketing than we do, it’s just not our corporate culture to push as hard as we probably should in some cases.

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