Comments on: Delivering the steak, not just the sizzle http://intentionaldesign.ca/2009/05/25/delivering-the-steak-not-just-the-sizzle/ Content strategies for business impact Fri, 30 Jul 2010 21:22:25 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Three Questions to Start Thinking Like a Content Strategist | I'd Rather Be Writing - Tom Johnson http://intentionaldesign.ca/2009/05/25/delivering-the-steak-not-just-the-sizzle/comment-page-1/#comment-4772 Three Questions to Start Thinking Like a Content Strategist | I'd Rather Be Writing - Tom Johnson Tue, 21 Jul 2009 14:16:30 +0000 http://intentionaldesign.ca/?p=903#comment-4772 [...] Rahel explains, Anticipating what users want to know, and providing the right type of content, in the right place for the right time for the right user, in the right tone keeps users on your site. A good content strategist will look at content through the filter of user experience, and ensure that the content created contributes to a rich user experience, and that there is enough of the right type of content to allow users to complete whatever task they arrived at your site to accomplish.” (Delivering the steak, not just the sizzle). [...] [...] Rahel explains, Anticipating what users want to know, and providing the right type of content, in the right place for the right time for the right user, in the right tone keeps users on your site. A good content strategist will look at content through the filter of user experience, and ensure that the content created contributes to a rich user experience, and that there is enough of the right type of content to allow users to complete whatever task they arrived at your site to accomplish.” (Delivering the steak, not just the sizzle). [...]

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