Published on May 10th, 2009 | by Rahel Bailie6
Content strategy and the new face of documentation
Last week, I presented at the STC 2009 Summit in Atlanta, on the topic of content strategy. Well, it was actually titled The New Face of Documentation; after submitting basically the same presentation proposal into several tracks under different names, this is the one that got accepted. The topic resonated with the audience – the room was full and at least a dozen people told me they wished they could have attended.
The idea of looking at trends in our profession speak directly to the idea of content strategy. It’s a “beyond the document” look at how we create and deliver content to various audiences. It’s about content re-use and single-sourcing, about content management, about filtering content, about creating better ways to serve content consumers. It’s also about how social media has raised the bar, and how consumers will take matters into their own hands if we don’t step up to the plate.
STC Summit attendees will eventually be able to hear the entire presentation along with the slide show. If you didn’t attend, you can see a slightly more concise version of the slides here. Comments encouraged – I’m truly interested in your impressions and feedback.