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Published on April 30th, 2009 | by Rahel Bailie

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Social media workshop a roaring success

The participants in the workshop, Promoting Yourself and Your Career, said they felt a little overwhelmed, but all said they were very glad they attended. It was diverse group, from consultants to a singer/songwriter and a photographer.

Best line of the day: My daughter told my son that I was going to a workshop to learn the stuff they already know how to do.

Best insight: When I can’t find enough information about a person online, I start with what I can find, and fill in the blanks by writing my own story – which could turn out to be fiction, but that’s what people do – so I can mitigate that.

Slides are here. Participants are setting up a group where we can continue the discussion started at the workshop.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



3 Responses to Social media workshop a roaring success

  1. JeromeR says:

    Thanks for a great workshop. I now have a list of seven things to do—small things, but I expect them to be effective—to better manage my message. Thanks!

  2. Mal says:

    Looks like something I could really use. I got a couple ideas from your slideshow… thanks. I was a little freaked when I saw links to my stuff for the first 6 pages of Google results for my name, and I should be able to wrap it up a little better to get qualified traffic. I think it’s one of those things where I probably have most of the pieces of the puzzle already and i just need to see how they all fit together. You presentation left me with the thought that I should make a social media and branding plan… which includes (like you mentioned) being consistent somehow with blog posting. Cheers –

  3. Rahel Bailie says:

    Glad the slides helped. I think we all get a little alarmed the first time we do a vanity search. What’s worse is when there are *no* results. I’ve written enough news items to absolutely despair at times, because I can’t find anything the person has done or written, and there is no blog. When, when they’re laid off, they come out of the woodwork and start networking, leaving the regular networkers feeling a little used. Having an ongoing plan is way more socially-adept. Good on ya, as we say, for taking charge of your personal brand!

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