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Published on April 28th, 2009 | by Rahel Bailie

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Who says they don’t RTFM?

Here’s a quote from an interview with Idris Elba by People magazine (May 4, 2009, p 74) who says, “If I can have a whole day to read my drum-machine manual, you will find me smiling.” Knowing that people are reading the manuals is good reason to create a manual worth reading.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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