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Published on April 18th, 2009 | by Rahel Bailie

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The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)

In October of 2009, at the Lavacon conference, I’ll be presenting on the topic of promoting yourself and your career with the responsible use of social media tools. The session description begins:

If you haven’t gotten on the blogging bandwagon, don’t worry. Blogging is on its way out, replaced by microblogging and social media. Or is it? The music is not in the violin, the saying goes. Instead, the music comes from the way the musician plays the instrument, either eliciting the sweet strains of a symphony or cacaphonic screeching. The same applies to the social media tools you choose and use to network, advance your career, and connect with those who consume the content you publish.

A friend asked me to do something similar here. She felt she’d gotten so busy doing her work that when she looked up, there were all these new career “things” she was supposed to have kept up with, and she could use a crash course in how to figure all the pieces out. If you’re in that same boat and want to kick-start your public presence without waiting for October and going to New Orleans (although Bourbon Street at Hallowe’en is a lot of fun), I’ve put together an inexpensive, 1-day workshop that you can take this month.
The workshop is limited to a maximum of 8 participants, for maximum learning and interaction.

Date: April 30, 2009
Time: 8:30 to 5:00
Cost: $120 per person (includes morning, afternoon refreshments)

Register by contacting Rahel Bailie.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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