Archives for the month "April 2009"

Social media workshop a roaring success

The participants in the workshop, Promoting Yourself and Your Career, said they felt a little overwhelmed, but all said they were very glad they attended. It was diverse group, from consultants to a singer/songwriter and a photographer.
Best line of the day: My daughter told my son that I was going to a workshop to learn [...]

Who says they don’t RTFM?

Knowing that people are reading the manuals is good reason to create a manual worth reading.

The Content is Not in the Tool: Using Blogging, Microblogging, and Related Social Media Tools to Get Jobs and Influence People (or not)

Left behind when it comes to new technologies? Create and protect your personal brand. Learn to use social media in a smart, responsible, career-enhancing way.

CMS selection practices need maturation

Janus Boye, a content management analyst whose skills I have long admired, recently posted an article Is Corruption [in the CM industry] an Issue? In it, he discusses some of the ways that vendors inadvertently, or purposefully, incent buyers to favour their products. I believe that this is just the tip of the iceberg, as [...]

5 Top Business Benefits of Content Re-Use

How do you know if a component content management system (CCMS) is right for you? Consultants may have sophisticated formulas for calculating the ROI of a CCMS, but here are some simple questions that you can answer as a self-test:

Do you re-use a lot of the same content in difference manuals, or in [...]

Content strategy includes convergence, integration, and syndication

A look at the changing nature of content, treating content as a valued corporate asset, and the changes in processes to support its use.

Having community means growing community

This month, Fast Company magazine has a couple of articles on community, and the use of social media in the corporate context. Some of the content is inspiring – I’m sending the article about the baby-faced 25-year-old Facebook cofounder, Chris Hughes, to my grandson to show him some possibilities outside of the more traditional career [...]