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Published on March 23rd, 2009 | by Rahel Bailie

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Making Your Content Work for You

Does your organization consider your content a pain point that they’d love to eliminate? Or do they consider it a corporate asset that is valued and exploited to its full potential?

Using the music industry as an example of an industry that gets the most from its content, this presentation illustrates ways to make your content be both useful and a delight to your customers.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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