Professional development no image

Published on March 13th, 2009 | by Rahel Bailie

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The speed of technology

No doubt the speed of technology shapes everything we do. Most people reading this article are evidence of that, as the work we do didn’t exist when we graduated from high school, or university, or even a few years ago. While some people get fixated on a single hot technology, and may even build a business around it (Twitter is an example of that), looking at the big picture can bring a completely different perspective.

I’m asked on a regular basis to mentor someone who is entering the technical communication profession, or who wants to move out of it, or who wants to change the way they do their work. I am discouraged when I see skill sets that have been allowed to lag behind, and an aversion to new technology trends. I’ve been asked to speak to students wanting to enter the workforce and where to find jobs, and when I dig a little, I discover they have been delivered a job-seeking strategy that hasn’t been relevant since the late 1900s.

Trying to move the personal frame of reference, one person at a time, isn’t the easiest thing I’ve done; Karl Fisch, Scott McLeod, and Jeff Bronman did a good job of putting things into perspective. I’ve provided a link to the YouTube video in case the embedding doesn’t work for you.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



One Response to The speed of technology

  1. Isaiah says:

    Excellent video, a real eye opener.

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