Intentional Design Inc.

Intelligent Content

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.”

There is no single application of intelligent content, but rather common characteristics. Here are some resources that will help clarify what intelligent content is and, more importantly, what it does:

- An interview with Ann Rockley by Tom Johnson of I’d Rather Be Writing

- A white paper on the evolution of content based on open architecture (PDF), and its advantages, written by Joe Gollner, who presents “Content Fusion: There’s a Piece of Data Lodged in my Document” at Intelligent Content 2009

Other industry greats – Bob Boiko, Salim Ismail, Scott Abel, and a number of other experienced presenters – discuss how they make their content intelligent, and demonstrate how it’s used in their organizations.

As a proponent of content convergence, Intentional Design is delighted to be a sponsor of the Intelligent Content 2009 conference.