Content convergence no image

Published on January 11th, 2009 | by Rahel Bailie


Intelligent Content

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.”

There is no single application of intelligent content, but rather common characteristics. Here are some resources that will help clarify what intelligent content is and, more importantly, what it does:

– An interview with Ann Rockley by Tom Johnson of I’d Rather Be Writing

– A white paper on the evolution of content based on open architecture (PDF), and its advantages, written by Joe Gollner, who presents “Content Fusion: There’s a Piece of Data Lodged in my Document” at Intelligent Content 2009

Other industry greats – Bob Boiko, Salim Ismail, Scott Abel, and a number of other experienced presenters – discuss how they make their content intelligent, and demonstrate how it’s used in their organizations.

As a proponent of content convergence, Intentional Design is delighted to be a sponsor of the Intelligent Content 2009 conference.

Share this post:
These icons link to social bookmarking sites where readers can share and discover new web pages.

  • StumbleUpon
  • email
  • Facebook
  • LinkedIn
  • TwitThis

Tags: ,

About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Back to Top ↑