Archives for the month "January 2009"

Rahel Bailie named Fellow of STC

January 27, 2009 · Posted in management, professional development  

It’s official – I’ve been named STC Fellow. Fellow is the highest rank conferred by the STC, and is decided by a committee that judges contribution to the profession against a number of standard criteria.
Thanks for everyone who sent their congratulations and good wishes. I’ll be celebrating with the other seven new Fellows at the [...]

XML and the Obama administration

January 20, 2009 · Posted in Content Strategies, content management  

This morning, I came to my co-work office, and as I was waiting for my morning latte to be served up by the most efficient and personable Dane, the inauguration played on the super-large Mac flat screen in the background. I got goosebumps (and only a bit of that was because of the draft near [...]

The impact of content convergence on localization

January 11, 2009 · Posted in Content Development, Localization, content convergence  

I’ve been talking about content convergence for a while now, and have been watching the impact of this change on the adjunct processes connected to the design, production, and execution of content. I use the word execution rather than “publish” deliberately, as sometimes the push of content wouldn’t be classified as “publishing” at all, despite [...]

Intelligent Content

January 11, 2009 · Posted in Content Strategies, content convergence  

Intelligent content is described by Ann Rockley, organizer of a conference of the same name, as content that “is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable.”
There is no single application of intelligent content, but rather common characteristics. Here are [...]

Life After Launch: Web Operations Management

January 10, 2009 · Posted in content management, management  

I wrote an article for the Duo Consulting blog on what used to be generally lumped into the change management phase of a content management project. The gist of the post is that preparing for the launch of a CMS is like preparing for the wedding day itself, rather than thinking of the coming together [...]

Experience design for the market segment of middle-aged women

January 7, 2009 · Posted in Content classification and findability, user experience  

It’s natural to want to categorize our customers; in fact, it’s a necessity. Some of the segmentation is quite misunderstood, and organizations are missing valuable opportunities by not investigating the changing nature of the segments. Here’s an email I received last month from a colleague that demonstrates:
HAPPY BIRTHDAY, RAHEL!
It may not be the coolest thing [...]

Taxonomy considerations in component content management

January 6, 2009 · Posted in Content classification and findability, content management  

Organizing your files within a component content management sounds like a no-brainer, but it’s not that simple. The temptation is to recreate your existing file structure, with the high-level structure consisting of something like:
Level 1: Product Line
Level 1: Product Line > Level 2: Product Name
Level 1: Product Line > Level 2: Product Name> Level 3: [...]