Intentional Design Inc.

Keep creating unexpected value

I ran across a Twitter post that led me to a blog entry where the line appeared: keep creating unexpected value. This line quite resonated with me, as it’s always been part of my philosophy to under-promise and over-deliver. So what a great, succinct way of expressing it. Create unexpected value. What does this look like to your clients, your colleagues, your network? It can mean creating an unexpected, brilliant option in a strategy document. It can mean adding a deliverable that fits within the budget but isn’t on the list. It can mean taking a bit of work off someone else’s plate when you know you can knock it off as a side-task to something else you’re doing. It can mean passing a piece of work on to someone you know can do a brilliant job of it, when you could squeeze it in but choose to share the revenue. It means giving newbies a leg up by giving them a chance to gain some experience, when it might be more convenient to hire someone experienced or do it yourself.

What a great concept. I’m going to make 2009 my own year of creating unexpected value. What better way to create a great user experience for those who deal with me in a professional capacity?