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Published on December 3rd, 2008 | by Rahel Bailie


Ten Things Small Business Owners Should Do in 2009

I wanted to point out an excellent article by Guy Kawasaki that hits the nail on the head when it comes to improving user experience in a holistic way. Business owners, large and small, should all take these market adoption measures, at least once a year. Of course, if all companies did, consultants who make a living out of improving the customer experience would be out of business. (I don’t think that will happen any time soon!)

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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