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Published on September 8th, 2008 | by Rahel Bailie

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Using topic-based writing to meet aggressive deadlines

I was asked by the editor of TechCom Manager to submit an article about a rescue project that Intentional Design had done earlier in the year. This was a project where the client needed a tremendous amount of content produced within an extremely tight timeline, and in the classic situation, the software was still being tweaked until the last minute. Thanks to the efficiencies of topic-based writing, the project went well, and the client was pleased with the results.

The article was published in the August issue of TechCom Manager, where you can read about the project and the lessons learned.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



One Response to Using topic-based writing to meet aggressive deadlines

  1. Joseph Christensen says:

    Rahel: I want to let you know that I really enjoyed your article “Topic-Based Writing to the Rescue: Project Considerations for Managers (Case Study).” You did a terrific job articulating the benefits of topic-based content development. Bravo!

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