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Published on August 5th, 2008 | by Rahel Bailie


Report tackles management of global content

In the “better late than never” category, the Localization Industry Standards Association issued the third Edition of its publication, Managing Global Content: Global Content Management and Global Translation Management Systems in late 2007.

This is a good guide for professionals wanting to understand how more about managing global content. From the basics of why use a content management system (CMS) and a (GTMS), to comparing some of the options, from ways to improve processes to looking at system requirements, this publication is packed full of useful information for both the seasoned professional changing technologies, and for the newbie looking to get started on the right foot.

I’m happy to have contributed in a brief way, discussing some considerations when choosing a CMS. This report is available, along with other Best Practice Guides, from the LISA site. The cost of the report is well worth the modest cost, considering the potential cost of even a “small” mistake during an implementation.

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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