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Published on May 26th, 2008 | by Rahel Bailie

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Why content management projects fail

Tom Johnson, of I’d Rather Be Writing, caught up with mee at the DocTrain West 2008 conference, and asked if he could interview me about the topic of content management, to be posted as a podcast. We had a chuckle about the fact that Tom was interviewing me in the first place, as Tom started off podcasting after attending a session that I ran on the topic: why podcast and how to go about it. Now, Tom has a great podcasting site, and I’ve been rather neglectful of my podcasting habits, though Tom has inspired me to get back to it.

We started talking and ended up on the topic of Why Content Management Projects Fail, and Tom let my passion on the topic carry me away. You can download the podcast or listen to it right on the site. Listening to the podcast, I realize I use a lot of metaphor to illustrate content management principles. It certainly makes it more colourful than using technical jargon to explain other technical jargon … or does it?


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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