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Published on March 7th, 2008 | by Rahel Bailie

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Social media and performance improvement within organzations

I don’t post much about social media because I don’t think of it as the core of what I do. Yet I’ve built my share of sites on blogging platforms and developed strategies that include various aspects of social media. So I was delighted to stumble across this post on the
21 days of wiki adoption from Stewart Mader, wiki evangelist. Turns out Stewart also happened to be at the Northern Voice conference, though I didn’t realize that last weekend we were probably within arm’s length of each other until today. I’m definitely on the same page as Stewart here, and you could apply these principles to the adoption of most social media; it’s not about the technology, but how you go about implementing it and how you use it.


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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