Content convergence no image

Published on January 16th, 2008 | by Rahel Bailie


What is content convergence in the context of content management?

Recently, I was interviewed by The Content Wrangler in anticipation of the upcoming Content Convergence and Integration 2008 conference, where I spoke about the idea behind the conference and behind the concept for content convergence.

The short answer is about breaking down silos – as we move to content management, we may not have desktop silos or department silos, but have we simply replaced that with a content management silo? The demands on content – to be flexible, portable, re-usable, recyclable, with the ability to syndicate, aggregate, converge, and integrate – are growing exponentially. The technologies are replicating faster than we and our IT departments can keep up. How is a person to keep up? Read the interview.

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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