Intentional Design Inc.

What is content convergence in the context of content management?

Recently, I was interviewed by The Content Wrangler in anticipation of the upcoming Content Convergence and Integration 2008 conference, where I spoke about the idea behind the conference and behind the concept for content convergence.

The short answer is about breaking down silos – as we move to content management, we may not have desktop silos or department silos, but have we simply replaced that with a content management silo? The demands on content – to be flexible, portable, re-usable, recyclable, with the ability to syndicate, aggregate, converge, and integrate – are growing exponentially. The technologies are replicating faster than we and our IT departments can keep up. How is a person to keep up? Read the interview.