Archives for the month "November 2007"
The Value of Personas
A post on the new Rockley blog got me thinking about personas. If I’ve learned anything over the past number of years as a consultant, it’s not to gloss over steps just because the digital thinkers consider it “the fluffy stuff.” The step of creating personas is one of those steps. Clients, particularly engineers and [...]
Recent Posts
- Public-sector content, web development and content strategy, and career cautions for writers
- The ROI of content
- Is it time for a content strategy maturity model?
- Getting ROI by Using Lean in Content Production
- Defining Content in the Age of Technology
- Turning Copy into Content
- Copy and content: a tale of two realities
- Content that RAITES
- The Brief Content Audit
- Why content strategy: explaining its value proposition
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- Using topic-based writing to meet aggressive deadlines
- Content strategy and the new face of documentation
- Flash pages, skip intros, and other annoying content
- A practical definition of content
- Content strategy includes convergence, integration, and syndication
- Why social media seems easy but is (evidently) harder than it looks
- Abilities and aptitudes for a content strategist
- Redefining content strategy
- Strategies for adopting structured content
- CMS selection practices need maturation
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