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Published on August 20th, 2006 | by Rahel Bailie

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Seth Gottlieb demystifies authoring in a content management environment

Seth Gottlieb, of Boston’s Optaros Consulting and contributor to CMS Report, took time at the Gilbane conference to talk about some of the facts and fantasies around authoring in a content management environment. Seth discussed the pros and cons of centralized versus decentralized authoring, debunks the myth that authoring in a content management system means loss of control and creativity, and looks at re-use strategies that make it all worthwhile. Listen to Seth Gottlieb talk about authoring in a CM environment. – 3.85 MB


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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