Content convergence no image

Published on August 20th, 2006 | by Rahel Bailie


Salim Ismail talks about syndication and the hidden Web

Salim Ismail, technology entrepreneur and all-around techno-visionary, agreed to chat with me about the hidden Web, estimated to be several hundred times greater than the visible Web, and how new syndication capabilities can change that. The third wave of content publishing – syndication – will change the face of the Web as we become able to access the content currently hidden in databases. As structured blogging facilitates the publishing of XML simply and easily, the existing value for companies by owning content – think of how you have to pay for a listing to sell an item or list a job – will change. Individuals will be able to aggregate content according to specific criteria, and the value will be in the services layered over top of that content.

Hear Salim Ismail talk about the hidden Web and the future of syndicating structured content – 7.18 MB

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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,

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