Intentional Design Inc.

James Robertson gives advice on how to start a content management project

James Robertson, internationally-known head of Australia’s Step Two Designs, speaks frankly about a good starting point for content management implementations. Robertson asserts that a content management system solves no problem. Robertson’s case study, presented at the Content Management Professionals summit, discussed the difference between simply implementing a technology and actually tackling a business problem and finding a strategy to solve that problem. Hear James explain why discerning CMS customers should rethink the way they choose a CMS. – 4.86 MB