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Published on August 20th, 2006 | by Rahel Bailie

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James Robertson gives advice on how to start a content management project

James Robertson, internationally-known head of Australia’s Step Two Designs, speaks frankly about a good starting point for content management implementations. Robertson asserts that a content management system solves no problem. Robertson’s case study, presented at the Content Management Professionals summit, discussed the difference between simply implementing a technology and actually tackling a business problem and finding a strategy to solve that problem. Hear James explain why discerning CMS customers should rethink the way they choose a CMS. – 4.86 MB


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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