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Published on August 20th, 2006 | by Rahel Bailie

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Bernard Aschwanden talks about choosing content management tools

Bernard Aschwanden, principal of Toronto’s Publishing Smarter , talks about choosing content management tools and the importance of considering their interoperability. When choosing your XML editor, it’s important that the tool keeps clean XML code so that files can be shared between authors using different tools. The way to handle this is to look to the lowest common denominator, getting tools that are at least DITA-aware, if not fully DITA-enabled. DITA will become the specification that allows the content to be shared between authors, departments, or companies. Listen to Bernard Aschwanden talk about key issues to consider when choosing tools. – 5.07 MB


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About the Author

Rahel Anne Bailie is a synthesizer of content strategy, requirements analysis, information architecture, and content management to increase the ROI of content. She has consulted for clients in a range of industries, and on several continents, whose aim is to better leverage their content as business assets. Founder of Intentional Design, she is now the Chief Knowledge Officer of London-based Scroll. She is a Fellow of the Society for Technical Communication, she has worked in the content business for over two decades. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-editor of The Language of Content Strategy, and is working on her third content strategy book,



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