Content management

Content standards

Content Standards

Published on May 2nd, 2015 | by Rahel Bailie

Content standards is a neglected topic within the content strategy field, and a non-existent topic amongst content marketers. It’s even not particularly discussed between content people and developers. What are content standards? Any content that is [&hellip... Read More

Content development


 Social judgement and customer engagement

Published on March 11th, 2015 | by Rahel Bailie

A common catch phrase today is “customer engagement”. Engagement is based on trust, and a component of trust is about social judgement. Theorists Muzafer Sherif, Carolyn Sherif, and Carl Hovland describe social judgement theory this [&hellip... Read More

Content development

Filtering Online - architectural details Valencia

How We Filter Information Online

Published on October 15th, 2014 | by Rahel Bailie

The way our brain filters information has an effect on how we interpret user experiences online. Understanding how and why filtering happens contributes to a better user experience and helps us develop better content. How the [&hellip... Read More


Filtering - architectural details Valencia

Filtering Extraneous Information

Published on October 3rd, 2014 | by Rahel Bailie

Filtering is a mechanism that the human brain uses to get rid of extraneous stimuli, in order to focus on what we consider pertinent information... Read More

Content development

Do You Trust Me Now? Content in the age of social media

Do You Trust Me Now?

Published on September 5th, 2014 | by Rahel Bailie

This is the first of a series of articles about some of the issues that content professionals are facing in the age of social media and social business... Read More

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