Content development

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 Social judgement and customer engagement

Published on March 11th, 2015 | by rahelab

A common catch phrase today is “customer engagement”. Engagement is based on trust, and a component of trust is about social judgement. http://www.uky.edu/~drlane/capstone/persuasion/socjud.htm Theorists Muzafer Sherif, Carolyn Sherif, and Carl Hovland describe social judgement theory this [&hellip... Read More


Content development

Filtering Online - architectural details Valencia

How We Filter Information Online

Published on October 15th, 2014 | by rahelab

The way our brain filters information has an effect on how we interpret user experiences online. Understanding how and why filtering happens contributes to a better user experience and helps us develop better content. How the [&hellip... Read More


Content development

Do You Trust Me Now? Content in the age of social media

Do You Trust Me Now?

Published on September 5th, 2014 | by rahelab

This is the first of a series of articles about some of the issues that content professionals are facing in the age of social media and social business... Read More


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